Please join us in welcoming our new Marketing Director, Britt Johnson! She’s just what the doctor ordered – a creative soul with strategy running through her veins. Britt oversees all of Blue Buddha’s marketing efforts, analyzing data and market trends to determine how to best meet our amazing customers’ needs. She is determined to help us prove… Read more »
Show season is here and many of Blue Buddha’s customers are busily working on replenishing their inventory, pricing and tagging jewelry, and planning their booth layouts for the summer show season. I’ve done craft shows for nearly a decade, and each time I do a show, I learn something. Over the years, sales have increased… Read more »
On a recent trip to Los Angeles, Rebeca stopped in to a Barnes & Noble bookstore and did a little “experiment”. She moved her book CHAINED from a shelf where just the spine was facing outward to a shelf with the cover facing outward in an act we’re calling “guerrilla marketing”. Mostly, this was all… Read more »
