Improving our Secret Sales

Those of you who are on our mailing list have been invited to participate in a few secret sales over the past few months.  We started doing these as as way to offer some of our inventory that is not part of our regular stock but that we know our customers could use to create some awesome things.  Because these items are very limited (often we have just one or two bags of rings available) they sell out in a flash leaving lots of folks in the dust, disappointed that everything is sold out before they have a chance to shop.

We want to keep offering these items, but we don’t want these sales to be a source of frustration for our customers.


One way we intend to improve these sales is by giving advanced notice of the date and time the sale will release to everyone on the mailing list about a week in advance.  That way, people won’t miss out just because they didn’t check their email soon enough on the day of the sale.  We started doing this with our Maillers’ Choice kits and it seems like it helped last time.

We would also like to open up the suggestion box to you all.  What do you feel we could do to help keep these sales fun and fair and limit your frustration with the über-speedy sell-outs (other than creating an inventory cloning device, that is *wink*.)  Take a moment to fill out the 1 question survey by following the link below.  Thank you in advance for your thoughts!

Complete the 1-Question Survey

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3 Comments on "Improving our Secret Sales"

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Guest
12 years 9 months ago

I go through the same thing as Gwen, but I try to just take it in stride. Yeah, it definitely disappoints me when I find out that what I want is gone, but I like the “thrill of the hunt”.

Guest
Gwen
12 years 9 months ago

Make it so that when things are sold out they no longer show in the drop downs. The last sale I had chosen 5 or 6 things into my basket and only found out everything was gone when I went to checkout. I’m on a tight budget and buying things is sometimes a hard decision. To have gone through the process of elimination of making choices and then find out NOTHING is left of the choices I made is frustrating.
If you could post the sales earlier in the day it would help. Posting them at 6-7 in the evening your time means that many times everything is gone by the time I get the email. I’m on Eastern time.