The headline sums it up, but let us explain.
You might be asking, “Well, why are they free now? Maillers’ Choice has been around for a while.” We reached out to our Maillers’ Choice subscribers for their feedback on a variety of aspects of the program. A fair amount of folks expressed that it was frustrating that they had to buy the instructions separately. We can totally relate to wanting to just sit down and get started with a project right away and agreed something about this needed to change.
Zeela – April’s Mailler’s Choice kit!
Originally, we didn’t include the instructions in Maillers’ Choice kits because, at the time, most subscribers already owned them (or at least a variation of the weave) for a majority of the kits. (Our kits and instructions are always sold separately to allow the greatest flexibility for our customers who might already have the rings on hand for a new project, or who want to buy multiple kits without paying for instructions over and over.) When we initially launched Maillers’ Choice, we created it with a similar thought process in mind. Basically, we didn’t want to force folks to pay for something twice! But, time has passed, and subscribers are now letting us know that they, in fact, often don’t already own the instructions for kits they receive each month. Or, other folks wanted to give a gift subscription but didn’t want the recipient to have to buy the instructions each month.
Based on all this feedback, we made the decision to include instructions—at no additional cost—to every Maillers’ Choice kit* beginning with March 2014. To those of you who are Maillers’ Choice members, you have made an investment in B3. THANK YOU! We truly appreciate your commitment to supporting us as a company. We hope you (and future Maillers’ Choice subscribers) enjoy this added value to the program!
*This perk is for Maillers’ Choice subscription members ONLY; if you purchase a Maillers’ Choice kit a la carte, you will need to buy the instructions separately.)
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