On a recent trip to Los Angeles, Rebeca stopped in to a Barnes & Noble bookstore and did a little “experiment”.
She moved her book CHAINED from a shelf where just the spine was facing outward to a shelf with the cover facing outward in an act we’re calling “guerrilla marketing”. Mostly, this was all in good fun and made for a fun facebook pic – however, in the two weeks following her act of rebellion, book sales by region were highest in L.A.!
Coincidence? We think not.
Chainmaille jewelry is still a relatively unknown craft. I’m sure many of you have introduced someone to the art form for the first time, possibly following a compliment about a piece you’re wearing and the common exclamation, “I’ve never heard of chainmaille jewelry before!” Many of you have probably also found that once someone knows about chainmaille jewelry (and discovers how possible it is to make on their own!) they are well on their way to being hooked. Basically, once people find out about chainmaille jewelry, they love it – they just need someone to introduce them to it!
We are so proud to have customers that are also educators and ambassadors for the art of making chainmaille jewelry and while we don’t condone (*wink wink!*) the kind of rebelliousness exhibited in Rebeca’s act of guerrilla marketing**, we do believe in doing whatever it takes to grow the craft and introduce it to as many people as we can. Any hey, if you feel like doing a little “experiment” of your own – who are we to judge? 
**Note: No other books were harmed during this act; the space Rebeca moved CHAINED into was unoccupied, just ready to be filled with crafty wonderfulness!
That is awesome advice, Kate! Thanks! I will be sure to try to track down the folks doing the shelving whenever I go to a bookstore. Great idea!